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Product Review: Wild Bill’s XXX Brand Beard Wax and Mustache Waxes

July 28, 2013 | By | Add a Comment

The Wild Bill’s Gift Set for the Bearded Man. Photo property of Wild Bill’s.

This review was originally published on MWGmma.com. It is reprinted in full here with permission.

Today’s review showcases on Wild Bill’s XXX Brand Beard Wax and Mustache Waxes. The beard wax is an excellent holding product for one’s beard, and the mustache waxes are both great waxes for training and shaping one’s mustache. All Wild Bill’s products are available for purchase in their Etsy shop.

Wild Bill’s offers this description of its Beard Wax:


A specialty beard wax with conditioning lanolin, cocoa butter, jojoba oil–and beeswax for light hold. A little goes a long way with this light, whipped wax. Beard Wax will keep stray hairs in place and add just a bit of shine. Comes in a 2 oz. tin.

The beard wax has a light, masculine sent. As you see above, lanolin is the first ingredient mentioned, and while I have read on some websites that lanolin has an unpleasant smell, that is not the case at all with the beard wax. I found it hard to describe just what the beard wax smells like, but suffice it to say – it smells good, and is not overpowering. Once you begin to work the wax before application, the smell of the cocoa butter does become more prevalent, but is still not overpowering by any means.

In terms of the recommended amount to use, the Wild Bill’s description is accurate – a little truly does go a long way. Having grown my beard for over 11 months now, I have a fairly long and thick beard.

The first time I tried the Will Bill’s wax, I used too much, and despite trying to distribute it evenly throughout my beard, some of the hairs did stick together too much and gave my beard much more of a styled look than what I was looking for. However, this was easily corrected when I applied it the second day and I was able to use the wax to give my beard the more natural look I prefer.

The hold is solid even in the face high heat and humidity. On a normal workday (I do have an office job), it would give me a good hold consistently from 8am-5pm.

My preferred method of application is to scoop some wax out of the tin on the back of a thumbnail and work it between my fingers with some on my palms, start out working the wax through the underside of my beard and then going all over the outside of my beard to shape it for the day. If I have any complaint about the beard wax, it is that any remaining wax that I needed to wash off my fingers and hands took some thorough washing. However, this is a minor issue, and when I say thorough washing, I’m talking about less than a minute.

The positive qualities of the wax far outweigh my one minor complaint. A two ounce tin of the wax goes for $15.00 (plus shipping) in Wild Bill’s Etsy shop and while this slightly more expensive than some other beard waxes out there, because less wax is needed per application, this is a great deal.

Wild Bill’s describes the soft mustache wax as follows:

Great for taming stray hairs in eyebrows and sideburns. Made with lanolin, beeswax, petroleum jelly, and a scoop of jojoba gel. Natural color blends in and will not flake. Slightly scented with rosemary, sage, and juniper berry.

The soft mustache wax is an excellent daily driver. I used it on a daily basis for a period of about two weeks and was extremely pleased with the results. It provided a very natural looking hold but also worked well keeping my mustache in line during the day.

I used the same “thumbnail scoop” method to get the wax out of the tin, then worked it between my thumb and forefinger to soften it before applying it. The soft mustache wax is very pliable and easily works into one’s mustache without pulling the hairs. After initially working it in with my fingers, I used a comb to work the wax through my entire mustache before shaping it.

Once you start to work the wax between your fingers, a clean slightly fruity scent emerges, presumably from the juniper berries. But if you are concerned about a mustache wax having a “fruity” scent, don’t be. It is not the same type of fruity scent that you would find in a women’s lotion – it is a masculine scent that I found very pleasant.

A 1/2 ounce tin of the wax goes for $6.00 (plus shipping) in the Wild Bill’s Etsy shop. 1/2 ounce might not sound like much, but after two weeks of daily use, I noticed only a very small decrease in my supply.

As for the stiff mustache wax, Wild Bill’s describes it as follows:

Tickle the ladies fancy with this super stiff, all day hold mustache wax. Made with lanolin, beeswax, petroleum jelly, and a scoop of jojoba gel. Natural color blends in and will not flake. Slightly scented with rosemary, sage, and juniper berry.

Holds fast. Bare knuckle boxing,cougar wrastlin’, and stunt man approved.

The stiff wax is also excellent for daily use. I would use the soft wax as a base and then use the stiff wax throughout my mustache as well to provide it with a more solid hold. The stiff wax did help my mustache keep its shape throughout the entire day, but when used in the right amount would still give me a very natural look.

In addition to the natural look, I also used the stiff wax to style a couple different handlebar mustaches. With a small amount of the stiff wax, I was able to style a natural looking handlebar that would hold up throughout the day despite the fact it looked like I had only trained my mustache to curl that way. I also used a slightly larger amount of the stiff wax to form a more styled handlebar that stayed in place very well.

With the stiff wax, I used the “thumbnail scoop” method and then worked the wax between my fingers before distributing it throughout my mustache. Although Wild Bill’s notes that you may need to keep the tin in your pocket for a few minutes to warm the wax up, I found that with the warmer weather, working it between my fingers was more than enough. Running a comb through my mustache distributed the wax easily. The scent of the stiff wax is identical to that of the soft wax, so I was again pleased with the scent.

Neither wax left any clumps in my mustache, and I would also use it on my beard in a very small amount in a couple places (namely right below my lower lip) to give some extra hold to a few shorter hairs. The stiff wax is available in both 1/2 ounce and 1 ounce sizes for $6.00 and $12.00 respectively (plus shipping). Both can be found in Wild Bill’s Etsy shop.

Additionally, if you’re interested in purchasing all three, Wild Bill’s offers the Gift Set for the Bearded Man which includes a 2 ounce tin of the beard wax and a 1/2 ounce tin of each of the mustache waxes for a total cost of $25.00 (plus shipping).

All three waxes come in high quality tins with tops that pull off (as opposed to twist/screw off) and each of the tins have higher-quality paper labels on the top of the tin with some of the classic iconography (i.e. pinup girls) that Wild Bill’s uses throughout its photo scheme. The pull off tops are tight on the tins, so you do not have to worry about them falling off during travel or shipping.

The tins I received were shipped in small cardboard boxes and packaged in sealed plastic bags within the box along with some business cards with all of the company’s contact information.

To see all of the products that Wild Bill’s has to offer, be sure to visit their Etsy shop and like their Facebook page for the most up-to-date information on their products.

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Category: Facial Hair, Featured, Product Review

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